Top 5 Marketing Trends Nonprofits Need to Embrace in 2025
As digital tools evolve, nonprofits are finding new ways to engage supporters and amplify their missions. Here are the top five trends Loop Creative sees shaping nonprofit marketing this year:
Short-Form Videos: Personalized videos and customized communications help nonprofits connect with their supporters on a more individualized level. Showcase your success stories, share a heartfelt thank-you, or encourage action through bite-sized, engaging videos.
AI-Powered Campaigns: Using AI tools can help you personalize donor outreach, automate responses, and optimize engagement strategies - and bonus, these tools are usually free!
Interactive Events: Change up your organization’s event format. Virtual events with interactive features like live Q&As can foster participation and community and are much more cost-effective.
Peer-to-Peer Fundraising: Encourage grassroots fundraising by empowering supporters to create campaigns. Don’t forget to streamline the donation process to improve donor satisfaction too!
Micro-Influencers: Partnering with niche influencers helps nonprofits authentically reach new, engaged audiences that may not be familiar with your organization.
Embracing these marketing trends can help nonprofits reach a wider audience, boost donations, and improve impact in 2025.
by Emily Ziberna
